Choice Quote from Search Engine Article in NYT

I discovered a choice quote right at the end of this New York Times article on the latest search engine innovations and directions.

“What is remarkable in the data is that two-thirds of Internet users are quite naïve and clueless about what they’re doing with search engines,” Dr. Fallows said. “While so many people use the Internet, only a third are really working with it and using it much more in their daily lives.”

I don’t have an answer to this. Are search engines still too confusing to use? Are users simply lazy and don’t want to bother learning simple things like using quotes in searches? Should they have to? Are there too many media and content specific search sites? Google video search, A9 yellow pages, Google Suggest, local searches for Google and Yahoo need to be prefixed by “local”.

The choices and options are overwhelming.